|
Find out who is reading Business in Calgary.
 |
|
|
 |
 |
|
Marketing Matters
By David Parker
If you get the chance pay a visit to the new Travel Alberta offices at the east end of 9th Avenue to take a look at the terrific murals that adorn the walls to promote and help staffers keep thinking about the six tourist regions the organization serves. They are the work of Foundry Creative. At a distance one sees photographs of various tourism features, but on closer look you discover they are made up entirely of quotes from visitors using different sizes of typography. Very clever.
••••••••••••••
Jim Button over at Evans Hunt Group informs me that the agency is working on a couple of projects for Shaw and GoForth Institute, the Calgary-based company that offers Canada’s first and only national entrepreneurship education. It recently launched the new VisitCalgary.com site and Qualicocommunities.com and as big supporters of the Calgary community is completing some pro-bono work for Calgary Arts Development Authority as well as a new site as the first step in the bid process for this city to be recognized as a Cultural Capital of Canada.
Evans Hunt is also keeping busy in the North American market and has been tasked with jobs for Boboli foods; WinWholesale, a large industrial supplies provider; and PetSolutions, one of the largest pet companies in the U.S.
••••••••••••••
Trigger Communications set a goal for its 2009 Alberta Beverage Container Recycling Corp. (ABCRC) campaign to achieve a 75 per cent return rate. Using six weeks of television plus newspaper, radio and online, and a fun Grey Cup downtown dance contest, its Don’t Be A Tosser program reached over 82 per cent.
The campaign continued this year with events at the Calgary Stampede and Big Valley Jamboree.
Trigger has added Kicking Horse Resort to its client list and welcomed strategic planner Ari Sanyal from India and account director Jill Dewes, who recently left Clemenger BBDO in New Zealand, to its team.
••••••••••••••
William Joseph has picked up its first U.S. account since opening an office in Las Vegas. It will be assisting the American Heart Association with its Red for Women campaign, educating the public about heart disease.
••••••••••••••
Watch for a new corporate identity, strategic messaging and marketing strategy for Canyon Technical Services that will roll out this fall thanks to the team at Twist Marketing. Canyon is an oilfield services company that provides well simulation services throughout the Western Canadian Sedimentary Basin.
••••••••••••••
Up! Magazine, WestJet’s official in-fight magazine produced by RedPoint Media Group, has appointed Debra Cummings as its new editor. Current president of the local chapter of Travel Media Association of Canada, Cummings has a wealth of experience as a travel writer and editor. She was travel editor at the Calgary Herald for five years and at Sears Travel and trapeze.com for three, taught at Mount Royal University and had regular radio spots on CBC covering the travel industry. Also an editor/writer for Travel Alberta, she was most recently a freelance editor, writer and consultant.
••••••••••••••
Calvin Daniel Creative was only founded a year ago but has already made a name for itself with some fine work. I called CEO Calvin Yablonski to congratulate him on the website it produced for Unlocking Potential (UP) Society, the new foundation to raise funds for and promote the services provided by Catholic Family Services. He told me that it was also responsible for the entire event branding for UP Society’s first-annual gala held at Hotel Arts; deliverables included signage, program, ticket and name-tag design, and advertising.
Calvin Daniel is a full-service agency but specializes in online marketing. It has completed a website for country music singer George Canyon and is currently working on a redesign of the website for Pete the Plumber.
••••••••••••••
MacLaren McCann Calgary has won the media planning/buying and digital account of Bayer CropScience Canada and is collaborating with its agency of record AdFarm. Amanda Patterson has joined MacLaren from Critical Mass to be account director on the digital portion. It also recently won the launch of the provincial government’s revamped Emergency Alert program and to help with the increase in business, Chris DeVuono has been transferred to Calgary from the Toronto office.
••••••••••••••
Parker’s Pick: You have to like the gutsy marketing by Big Rock Beer. Gopher is a beer that all prairie boys will want to swallow.
Click on the link to the right to download a pdf of our current issue. |
|
Download Current Issue
(21.7 MB)
 |
|
