Demographics

Just over one-third of respondents plan to purchase real estate in the next 12 months.

• 11% Recreational property such as a vacation home

• 9% Commercial real estate as an investment

• 7% Single detached house

• 4% Condominium

• 4% Townhouse

• 65% None of the above

A majority of BIC readers are travelling within Alberta. Other popular destinations are B.C. and Non-north Western U.S. States:

• 60% Outside Calgary but within Alberta

• 49% Non-North Western US States

• 46% B.C.

• 27% Rest of Canada

• 27% Ontario

• 26% Outside US and Canada

• On average, readers dine out four times a month, where $50 or more is spent per person.

• On average, BIC readers dine out 5 times per week (3 lunch, 2 dinner)

• Sports events are the most popular client entertainment option among BIC readers,
followed by Charity Events, and Trade Shows

• 54% Sports Events

• 43% Charity Events

• 32% Trade Shows

• Half of the BIC readers who are considering purchasing or leasing a personal vehicle are considering an SUV.

• 48% intend to purchase a sports utility vehicle

• 17% intend to purchase a luxury vehicle or sports car

Golf and Fitness

One-in-three BIC readers plan to purchase a pass or membership in the next 12 months, including one-in-four who plan to purchase a fitness club membership specifically.

• 23% A fitness club membership

• 11% A skiing/snowboarding pass

• 8% A golf membership

• 1% A health spa Membership